Depth Over Speed | 5/15/25

In a world of speed, go for depth.

The age of convenience. Speed. Time-to-value. Instant gratification. TickTock ⌚😉

But if you’re applying these business principles to your personal transformation, you’ve already lost.

Taking shortcuts to get the quickest results for something you want to be part of you for your entire life baffles me.

So many coaches and service providers want you to SKIP the pain. To SKIP the actual experience that enables you to build that part of your identity.

Let’s say you have the option of working with two personal trainers: A and B.

Personal Trainer A is supposedly a world class trainer who has all the knowledge and experience in the world, access to the best supplements, meal plans, and fitness equipment that they can provide to you. But there’s no accountability for you to actually go to the gym.

Personal Trainer B may have just gotten their certification and you’re their first client. They’re learning on the job and in a sense you’re their guinea pig. They don’t have access to all those best-in-class things but they do one thing really well: hold you accountable to go to the gym, live an active lifestyle, eat healthier, etc.

That’s way more effective than fancy PDFs, nice UI, perfectly made templates, and well-marketed clickbaity video resources.

No matter how proven, well-known, or world-class the personal trainer is, you still have to lift the weights, run the miles, and sweat the sweat.

Personal Trainer A TELLS you to do all these things. Personal Trainer B HOLDS YOU ACCOUNTABLE that you did those things.

Same with any other investment you make for yourself. Work with the person who will hold you accountable the most to keep your commitments true.

Invest in the coach who actually makes you put in the work and doesn’t just have the resources so you can do the work on your own – which we all know is hit or miss.

Ultimately, Personal Trainer B may be the one who helps you build that identity of “I live a healthy lifestyle” more than Personal Trainer A.

So go for depth of the transformation, not how quickly you can supposedly get that transformation or how flashy that transformation is sold.